Frequently Asked Questions

Digital marketing allows businesses to engage with their target audience, raise brand awareness, share information about products, and monitor online reputation. Digital advertising allows businesses to promote and advertise products, attract buying customers, and offer discounts or specials. Digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.

Yes! Word of mouth can be great, but most consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Also, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

Every business is different so every website should be different. Creating a new website can be an intimidating task, but iVon Digital is here to make it easy. Every website should have the basics: Homepage, About, Contact page, Products/ Services, FAQs, and Testimonials. Including additional web pages that are unique and relevant is a choice the businesses should consider.

Idealy, your website should invite and entertain users, not push them away. The only way to attract and maintain users is with a good design. Your homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups.

If the homepage is bad, the user will exit the website and not continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.

As a general rule, companies should be publishing new blogs at least twice a month. Blogs are key to keeping your website up to date with relevant and fresh information that search engines prefer.

If any news or information has been released, that content should be posted as soon as possible. Main pages and landing pages content should be regularly revised as the company grows and changes.

Social media allows users to connect and engage with one another through shared content. These sites were originally developed for social networking, but since then, social media has become a popular marketing approach. Businesses use social media to showcase products and services, boost brand awareness, and connect with current or potential customers.

While social media presence is crucial for all companies, each company will have different social media needs and strategies. Some businesses would benefit most from using Facebook. While Instagram may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals. Then consider which platform your target audience would most likely be.

All social media is free when simply creating profiles or business pages unless they wish to market their page through ad campaigns. The cost and strategies vary depending on the social media platform you choose. Ads can help businesses boost their visibility, market products, or promote events.

The main way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, businesses can encourage consumers to make the switch from window-shopping to buying.

With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to websites for all their needs.

These days, consumers use a variety of different devices of all different sizes and orientations. As a result, companies should be establishing a responsive web design when building web pages. Responsive design has the ability to detect the user’s screen size and orientation in order to adjust the content and layout accordingly. For example, the layout on a mobile device will be much narrower than the layout on a desktop.

Search Engine Optimization, commonly referred to as SEO, is the act of improving content and web pages in order to rank higher on search engine results pages like Google. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.

Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic, consumer trust and more customers and sales.

As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time.

For example, a search for “plumber” will yield greatly different results than a search for “plumber near me.” Local search often includes locations, which is why companies should keep their Google Business Profile up to date.

Talking about things that are happening in the community, ensuring that all of your maps are up to date, and participating on social media are all great ways to improve your local SEO.

On-page SEO is anything that you do on your own website – content, back-end optimization, meta tags, etc. Off-page SEO is less controllable. Off-page SEO is what happens off of your website that relates directly back to it. This may include domain authority, backlinks, and more.

When it comes to search engine optimization (SEO), there’s an extremely wide range of strategies to use. Some are simple, yet impactful, and don’t take very long. Others are incredibly intensive and may take days or even weeks to fully implement. And then may not show for possibly months. Just like many other services, SEO costs all depend on how experienced your SEO agency is and how in-depth you want your optimization to be.

Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.

By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.

Pay-per-click advertising, or PPC advertising, is a specific type of search engine marketing designed to drive traffic to your website. When certain keywords are entered into a search engine, your ad appears in the search results. You only pay when the ad is clicked on, hence the name pay-per-click advertising.

It’s challenging to get your site on page one for search results. With PPC ads, your website not only gets front and center attention, but it is also displayed to customers who are looking specifically for your product or service. These eye-catching ads can be more affordable for small businesses compared to other types of advertising.

When it comes to PPC advertising, you have several options. Google Adwords is the most popular. Bing Ads are another option.

Remarketing is exactly how it sounds – marketing to people you have already seen your marketing. Each day you will have a number of visitors to your website, but not all of these will complete the action you want them to take.

With remarketing, you are able to show an ad to that user once they have left your site as they are browsing other sites on the internet. Sometimes, having a small reminder about the item they were just looking at is all it takes to convince them to re-visit your site and complete that purchase, send an inquiry or complete any other action that may be useful to your business.

For the time and money it takes to set up and manage a remarketing campaign, there is a lot of evidence to suggest that this will be one of the best marketing decisions you ever make.

Here are a few reasons this can be so effective. Remarketing is shown to significantly increase conversions which is the act of seeing an ad and then making a purchase or at least leaving contact information so you can reach the potential customer at a later date. Remarketing also shows a drastic increase in ROI (return on investment). Simply by remarketing, your brand awareness increases even if the ad is not clicked for viewing.